Author Bio:
Lena of Lena Designs Studio is a dynamic designer and dot-connecting visionary. With two degrees, one in conceptual fine arts and the other in graphic design, she is able to bring high-level artistic strategy to brand design. Plus, Lena is passionate about creative problem-solving. This means her clients’ brands stand out in the crowded marketplace with bespoke design details that communicate their brand personality.
Empowering women through equitable representation in the online business space is near and dear to Lena’s heart. As a designer, she’s helping female-owned online businesses all over the world make more money by crafting unique, beautiful, purposeful design that elevates them beyond a business and into a true brand. Her love of understanding the psychology behind why people respond to certain images, colors, and fonts allows her to powerfully design brand assets and develop an effective brand strategy.
In the process of discovering your brand strategy, Lena taps into her superpower of listening. As she listens to you share about your ideal client and product or service, she marries her natural intuition, empathy, and skill to fully understand your vision. She is a natural at considering the experience from perspectives other than her own and will use that skill to craft a brand that makes attracting dream clients who value you (and happily pay what you ask!) feel easier than ever.
Choosing to work with Lena gets you her full attention through the VIP model of her offer. That means your brand design & strategy is robustly developed within a week, so you’re not left waiting and wasting time that could be spent implementing your brilliant new strategy!
Lena and her husband got their start in business by creating custom, 3D-printed cookie cutters, and they experienced quick growth. In the midst of printing cookie cutters of celebrities’ dogs and being invited to the Oscars, Lena and her husband found themselves in a difficult financial bind, unable to keep their home. Devastated but unwilling to give up, she found joy in attending various trade shows. It was at these trade shows that Lena realized their brand’s success had come through her artistic marketing skill and ability to story-tell with branding. This catalyzed the launch of Lena Designs Studio and its success allowed her family to regain their financial footing.
When she’s not working on another amazing brand design, you can find Lena putting her previous veterinary experience to good use and spending time with her eighteen animals. She is passionate about animal rights and regularly participates in the rescue of discarded animals, including dogs, guinea pigs, cats, and rabbits. Lena has a real soft spot for greyhound racing dogs, especially the three forever furbabies she has adopted into her home. Though they sometimes take up the whole bed, her animals will always have a special place in her heart!